Scotland County Hospital Honored For Excellence In Statewide Competition
(Jefferson City, Mo.) Scotland County Hospital has received statewide recognition for two public relations projects that the Hospital produced to educate and inform community and area residents. The Show-Me Excellence Awards, presented annually by the Missouri Association for Healthcare Public Relations and Marketing (MAHPRM), recognize high achievement and superb quality in advertising, marketing and public relations projects produced by hospitals and health care systems throughout the state.
Dr. Randy Tobler’s ‘Healthy U Radio Show’ took first place in the Media Relations Activity or Program Small/Rural Hospital category. Dr. Tobler, Bud Wilson and Jessica Kliethermes began producing this show on KMEM Radio in January of 2009. The purpose of the Healthy U Radio Show is to bring listeners the latest health and medical news and information from leading medical and health experts as well as physicians, staff & specialists from Scotland County Hospital. The show content is easy to understand, honest health information on common health problems and the latest healthcare developments.
The Hospital’s ‘Baby Place” multi-media campaign took first place in the Best PR/Marketing Project for a Small/Rural Hospital category. The focus of the campaign is to present the images of babies that were born at Scotland County Hospital, rather than stock photos, to authentically communicate that happy, healthy babies are born at the “Baby Place” at Scotland County Hospital’s Women’s Center every day. Additionally, who is not familiar with Bobby Darin’s 1962 hit, “Baby Face” tune? Babies’ cute faces seem to capture one’s eye & attention, while the “Baby Place” jingle is a catchy tune for the campaign.
The awards were presented at the Missouri Hospital Association’s 89th Annual Convention & Trade Show earlier this month. A statewide panel of public relations and marketing professionals judged the 252 entries in this year’s competition.
“We’re honored that the public relations work of Scotland County Hospital has been selected to receive this statewide recognition,” said Marcia Dial, SCH CEO.
The awards competition was established by MAHPRM in 1981 and is the only Missouri competition dedicated to hospital and health care public relations and communications efforts. With 22 categories, the competition included projects in media relations, advertising, publications, writing, photography, marketing and public relations.